The Brainwashing Of The American Investor
 Steven R. Selengut
 (Reviewed by The Editor - Rebecca Brown)
 2002 1stBooks Library
  ISBN: 1403306214
Amazon's price is: $25.45

The Book That Wall Street Does Not Want You to Read!

How to run our portfolio the same way we would run our business & to focus on the essential measures of the quality of our investements.

Up until the 1990s, investing in the stock market was Greek to most ordinary Americans. Then a huge shift occurred in both our everyday finances & the access to investing. Along came the Internet, & individual, private people began investing. This book is certainly one for “beginners” wondering how to invest, what to watch out for & what to do once we've invested our money in the stock market.

Simply written, with surprising candor about the ins & outs of Wall Street, The Brainwashing Of The American Investor cuts through the haze of jargon & secret signals to instruct the lay investor in how to carefully create a portfolio & what to do when the going gets tough.

This book is an expanded version of the author's first book. It explains how Steve Selengut made his millions in real money, not simply in market value, by actually investing, & not by writing about investing, or getting commissions, & certainly not by a salary from some mutual fund company. This separates Steve Selengut from 99% of the other authors who have written about the stock market.

The Brainwashing Of The American Investor challenges much of the conventional wisdom on investing, & shows the value of disciplined trading which will make it easier for investors to achieve long term goals. Steve Selengut's examples make complex topics easy to understand. It quickly becomes clear that there are indeed dependable ways to manage our assets safely & productively.

It's not a get-rich-quick plan, it is a strategy. It teaches us to focus on the essential measures of quality. The key is to maintain our plan during slow times & rein in our greed during the booms.

Money management won't be nearly so confusing to the everyday investor after we have finished The Brainwashing Of The American Investor. It is a thorough study of the investment world, how to not be abused by it, & how to use it to our advantage.

Steve Selengut's website: www.sancoservices.com
(11/03/02)

Rebecca